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E-book Readers, Tablet Ownership Up Significantly: Pew


By Ken Magill

Thirty five percent of Americans 16 and older own tablet computers, according to a just released study by the Pew Internet & American Life Project. This is up from 25 percent in November of last year, according to the study.

Also, 24 percent of Americans 16 and older own an e-reader such as a Kindle or Nook, up from 19 percent last year, according to Pew Internet.

The survey was conducted in September before the 2013 Christmas-shopping season begins so those numbers are bound to rise in the next few months.

Not surprisingly, tablet and e-reader ownership is strongest among higher-earning and -educated households.

For example, 65 percent of households earning $150,000 a year or more own tablets compared to 22 percent of households earning less than $30,000 a year and 41 percent of households earning between $50,000 and $74,999 a year, according to Pew Internet.

Tablet penetration hits 50 percent at the $75,000-to-$99,999 mark, according to Pew Internet.

Forty nine percent of college-educated households own tablets while 21 percent of households without high school diplomas own them, according to the survey.

Also, 38 percent of households earning $150,000 a year or more own e-readers compared to 15 percent earning $30,000 a year or less and 27 percent earning $50,000 to $74,999 a year, according to Pew Internet.

Thirty five percent of college educated households own e-readers compared to 14 percent of households with no high school diploma, according to Pew Internet.

Access the whole study here.


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