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Ken Magill

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A New Year's Thank You from The Magill Report


By Ken Magill

Shoot: The Mayans were wrong, which means I’ve still got to work.

Next time The Magill Report comes out, it’ll be 2013—January 2, 2013 to be exact.

I’ll be publishing on Wednesday again because New Year’s Day falls on Tuesday this year.

In any case, I haven’t been a big fan of New Year’s Eve for many years. Long ago as a bartender I learned to view it as the night a bunch of people who don’t normally overindulge in alcohol turn into slobbering idiots.

[Note to all the folks going out drinking on New Year’s Eve who normally don’t drink in volume: Be sure to tip your servers well. They’re putting up with an incredible amount of crap that night.]

Also, having marked 50 of them, I view the passing of another year increasingly less as something to go wild about.

Will I be drinking on New Year’s Eve? Of course, but as the old Jewish saying goes: Mah nishtana halaila hazeh mikol-haleilot? Why is this night different from all other nights?

It’s not, except for the possibility that I may reflect a little more than usual—which is setting the bar pretty low because I generally try and avoid reflecting. Reflecting tends to involve assessing and I really, really would rather not assess my past in any kind of detail.

But the passing of another year gives me an opportunity to thank some folks who made the 2012 Magill Report possible.

First, I’d like to thank sponsors Return Path and Silverpop for financially backing this product. The Magill Report is highly unconventional. As a result, choosing to associate their brands with it was an unconventional marketing decision.

And of course, I would like to thank all The Magill Report’s subscribers. That they would spend even a moment of their valuable time reading this newsletter is an honor.

I would like to thank the folks at Only Influencers for all the great content they fed to this newsletter over the months. Their public answers to my questions made me look a heck of a lot smarter than I am.

I would like to thank all my Twitter followers, especially those who have retweeted Magill Report content. Because of those retweets, The Magill Report’s page views often far surpass its number of email subscribers.

And though so many people have retweeted Magill Report content it’s impossible to name them, Jim Ducharme and John Caldwell immediately come to mind as two who have been particularly kind to this newsletter on Twitter.

I would like to thank everyone who has fed me a lead and everyone who has given their permission to be quoted. The former don’t want to be identified and the latter know who they are.

Believe it or not, I would also like to thank the entire anti-spammer community, especially Spamhaus. One of the reasons I keep reporting on the niche subject of email marketing is because it can be so controversial.

A world without anti-spammers telling me what an idiot I am would be a diminished one—for me at least.

Plus, Spamhaus is a great content generator.

And on the subject of content fodder, I would like to thank Canada for passing the most ridiculous anti-spam law in the world. If it goes into effect in 2013 as has been predicted, it will be a veritable fountain of content ideas.

Yay, Canada.

Here’s to a safe and prosperous 2013.


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