Company Claims to Prevent Common Email Metrics Tracking
By Ken Magill
A new service has launched that claims to allow individuals to block email senders from tracking such information as opens, clicks, IP address and device—metrics many marketers use to track campaign performance and craft future efforts.
Dubbed Trackbuster, the service was launched in beta on July 9.
“Email tracking is widely spread but somehow remains an underestimated threat to our daily privacy,” said Florian Seroussi, co-founder of One More Company Inc, the company offering Trackbuster, in a press release. “We estimate that 55% of all emails are tracked. 200 billion emails are being sent on a daily basis.”
The press release continued: “Trackers are used by government agencies, marketers, service providers but also individuals to collect data discreetly such as read notifications, user’s location, IP address, mobile or device configuration, email client, forwarding activity, browsing history and more.
“Trackbuster removes invisible trackers from emails before they are read leaving message format untouched. The service provides a seamless experience without disrupting users’ configuration. Trackbuster works independently of email clients and current settings. It is not an extension or plugin.”
Trackbuster reportedly works by scanning account holders’ incoming email for so-called trackers and removing them before delivering the messages to users’ inboxes.
The service is free and reportedly currently available only for Gmail. However, plans are reportedly in the works to make Trackbuster available for use with other email inbox providers.
According to copy on the Trackbuster website, some of the scenarios in which tracking can be used against individuals include:
“a sales guy motivated to qualify more leads
“a real estate agent eager to close a deal quicker
“a recruiter in search of motivated candidates
“an employer tracking an employee out of his office at work hours
“PR firms trying to get coverage in a publication tracking a journalist
“an entrepreneur pitching a potential investor by email
“someone you know curious to know your whereabouts
“someone willing to know if your email address is valid
“A teacher tracking his students’ homework
“an organization or governments tracking private individuals”
Of course, it remains to be seen if this new service gains any traction. But in a world where a woman yelling at an infant in a diner goes viral, one never knows.
Warning: I only included the link above for those who may not know about the diner incident I am referring to.
Clicking on the link results in some of the worst features of the commercial Internet, including an obnoxious take-over Undertone ad, an imbedded auto-play ad, an auto-play video of the diner owner and an auto-play audio of the child’s mother recounting her experience in the diner.
You suck, Portland Press Herald. And, no, I will not be back to read my remaining nine free articles.