EEC Announces 2015 Pollard, Thought-Leader Awards
By Ken Magill
Alessandra Souers, senior brand manager JibJab Media has been awarded 2015’s Stefan Pollard Email Marketer of the Year award and Justine Jordan, marketing director, Litmus, has been named Email Marketing Thought Leader of the Year, The Direct Marketing Association’s Email Experience Council announced yesterday.
Pollard was a respected email-marketing mentor and best practices proponent. He died unexpectedly in 2010.
Every year since Pollard’s death, the EEC has bestowed his namesake award on someone they believe best exemplifies his mentorship and commitment to driving email best practices.
Last year, the EEC created a second award, Thought Leader of the Year.
“Justine and Alessandra are two of the sharpest people in the email marketing industry,” said EEC awards committee chair and vice president, industry relations for Silverpop, Loren McDonald in a statement.
“Souers was chosen for her success and excellence in technical innovation, list management, and creative execution in email marketing, leading to continued increases in revenue,” the EEC said in the announcement. “In the email marketing programs she implemented at JibJab, Souers’ use of video and responsive design dramatically increased click-to-open rates and downstream revenue, generating a 151 percent increase in volume.
“Additionally, Souers’ personal characteristics were found to exemplify the spirit and philosophy of Stefan Pollard.”
Previous winners of the Stefan Pollard Award were Zack Notes, UncommonGoods, Sal Tripi, Publishers Clearing House; Meg Reynolds, REI; and Loren McDonald, Silverpop.
Of Jordan, McDonald said in a statement: “Justine’s position as marketing director for Litmus gives her exceptional insight into email’s inner workings. Her efforts in 2014 made a monumental impact on the email marketing industry and led to her selection. She is being recognized as an advocate, champion, and voice for innovation in the email space. Justine is also a warm, hard-working, focused, and down-to-earth person with a passion for the email marketing craft which is inspirational — very much epitomizing the spirit of Stefan Pollard.”
According to the EEC, this year’s other thought-leader nominees were Ryan Phelan of Acxiom and Jordan Cohen of Fluent. Last year’s winner was Dennis Dayman of Return Path.