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Email Pros Daniels, Marriott Team Up


By Ken Magill

Email marketing expert Chris Marriott has joined David Daniels’ consultancy The Relevancy Group as its vice president of services and principal consultant, the two announced today.

According to Daniels, CEO of The Relevancy Group, Marriott has client-side experience that complements Daniels’ email-service-provider/technological expertise.

As a result, The Relevancy Group will be able to do more client-side consulting, said Daniels.

“Chris really has strategic-services experience from running ESPs,” said Daniels.

Marriott most recently served as vice president of agency services for StrongMail and previously as a senior executive at Acxiom, where he led their digital and email services for nearly a decade.

Daniels also said the feature wars among email service providers aren’t as pronounced as they once we’re.

“Not that the [ESP] product is not important, but what we’re seeing is it’s really about the client experience,” said Daniels.

Marriott said in a statement: “David and I have collaborated in the past and I am delighted to have the opportunity to join The Relevancy Group on a full-time basis. Our combined experiences will continue to shape The Relevancy Group and I am thrilled to manage the industry-leading advisory services and solutions for our clients.”

Marriott is an iMedia columnist. He sits on the board of directors of email intelligence firm eDataSource and is an advisor to Target Marketing magazine’s All About Email conference.

Before launching The Relevancy Group in 2010, Daniels was a leading email marketing analyst, first for Jupiter and then for Forrester when Forrester acquired Jupiter in 2008.


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