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Ken Magill

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Epsilon Inks Deal with UncommonGoods

2/25/14

Epsilon, an Alliance Data company, has signed a new multiyear agreement with specialty cataloger and online retailer UncommonGoods, the companies announced today.

Under the terms of agreement, Epsilon will manage and host the centralized UncommonGoods customer database which includes millions of records that provide insights into consumers’ interests and preferences, the companies said in a statement.

Epsilon will provide database marketing services including data hygiene, customer segmentation and marketing-campaign planning, the companies said.

“Epsilon has a keen understanding of the retail and catalog space along with a proven track record in database marketing,” said Brian Hashemi, director of marketing at UncommonGoods, in the press release announcing the deal. “A database build can be an extremely daunting process. However, working with a partner like Epsilon is refreshing. The team consistently provides unparalleled support, and we are confident that the outcome will allow for more effective and more relevant communications with our customers across every touch point.”

“UncommonGoods is a unique and growing company that relies on digital and traditional channels to reach their customers,” said Bryan Kennedy, chief executive officer of Epsilon, in the release. “By leveraging a centralized view of their customers, they will be able to deliver greater value to each individual and increase both brand and business equity. We are excited to work with them to achieve positive, measurable outcomes.”

The relationship with UncommonGoods will reportedly be managed by Epsilon’s Albany office.

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