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Ken Magill

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Evergage Announces Integration with 13 Vendors

Evergage today announced what it claims is out-of-the-box integration with 13 industry-leading marketing-services providers and ad networks.
The vendors are Act-On, Experian CheetahMail, Hubspot, IBM Silverpop, Marketo, Oracle Eloqua, Oracle Responsys Marketing Suite, Salesforce ExactTarget Marketing Cloud, Yesmail, Zeta Interactive, Facebook Ads, Google AdWords and LinkedIn Ads, according to Evergage.
Evergage claims to offer some 50 different automated messages aimed at helping drive the sales process and/or capturing email addresses.
According to Evergage, the messages are delivered based on such things as where the website visitor came from, and their behavior or lack thereof on the site.
For example, 30 seconds of inactivity can trigger a message asking the visitor if they need help.
“With today’s announcement, companies using the Evergage Platform can now set up connections to their marketing systems with just a few clicks, and then personalize each visitor’s experience based on the email or ad campaign that drove the person to the website,” the company said in today’s release. 
“This allows brands the flexibility to think beyond single-use landing pages,” the release said. “Because the Evergage Platform recognizes the campaign that drove the visitor to the website, marketers can deliver specific campaign-related messages, promotions and calls-to-action on any page, at any time. Companies can then analyze the success of these cross-channel marketing campaigns and attribute the conversions and resulting revenue to the particular initiatives driving prospects to their websites.”
“Using the new marketing system integration capabilities, companies can conduct integrated, measurable and personalized cross-channel campaigns that drive visitors to convert online,” said Karl Wirth, CEO and co-founder of Evergage. “Being able to continue the conversation from email or advertising through to the website enables our clients to optimize visitor experiences in real time and realize greater value from their integrated marketing campaigns.”

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