Get To Inbox Responds to Magill Report
Get To Inbox responded to an article published in this newsletter last week in which I questioned the new email service provider’s claim it could provide superior inbox delivery and higher click rates.
The response was from Tom VanOstrand, Get To Inbox’s chief technical officer:
From the very beginning when our CEO decided to launch a project to build an ESP, we were all in agreement that we wanted deliverability to be our highest priority. Not just in the technology used, but in every interaction with our clients. We also have a team of people here who have close to 50 years experience in advertising and internet and email marketing, and we wanted to convey that knowledge and expertise to our clients in order to help them achieve improved email campaign engagement.
Our focus is on mid-size companies with email marketing experience. All of our clients go through an extensive vetting process that's based on the 2011 MAAWG vetting best common practices document. Our team of deliverability, email marketing and advertising experts work directly with our clients in several important areas:
• List maintenance, including lead generation as well as subscriber engagement best practices (e.g. regularly removing old/unengaged addresses)
• Improving subject lines and message layout and content, which we've seen can have a direct effect on open and click percentages
• Using a well written and specific permission statement
• Leveraging campaign statistics and reporting to gauge ROI, list health, and campaign effectiveness
We also provide our clients with customization options like using their own domain to authenticate messages, and to send from their own dedicated IP(s).
Bottom line, we're aware that there are hundreds of ESPs available for companies to choose from, and more starting up every day. Our goal is to provide a unique service that has all the technology expected in an ESP today, along with customized, one-on-one interaction between our clients and our team of email marketing experts, extensive data reporting capabilities, and campaign creation tools that are simple to use.