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Ken Magill

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Google 'Customer Match' Serves Ads Based on Uploaded Email Addresses

9/29/15
 
Google on Sunday announced a service under which marketers can upload email addresses of their customers and have ads targeted to them on Gmail, YouTube and the company’s search engine.
 
From Google’s blog:
 
“Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience.
 
“Let's say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.
 
“Using Customer Match, you can also generate Similar Audiences to reach new customers on YouTube and Gmail who are likely to be interested in your products and services. For example, you can drive awareness on YouTube for new non-stop flights by showing TrueView ads to prospective customers who have similar interests and characteristics to your rewards members.
 
“With Customer Match, your brand is right there, with the right message, at the moment your customer is most receptive. Only Google can help you do this to delight your most loyal customers in the moments that truly matter.
 
“Customer Match and Similar Audiences will be rolling out to all advertisers over the next few weeks.”
 
Learn more here.
 
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