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Ken Magill

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Internet Ad Revenue Hits $23.1B in First Half of 2014: IAB

10/21/14
 
Internet ad revenue for the first half of 2014 climbed to a half-year record high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released yesterday by the Interactive Advertising Bureau and prepared by PwC US. 
 
This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion, according to the IAB.
 
Second-quarter 2014 internet ad revenues rose to $11.7 billion, representing a 14 percent year-over-year increase, up from $10.3 billion in the second quarter of 2013.
 
In other findings:
 
Mobile revenues increased 76 percent to 5.3 billion in the first half of 2014, from the $3 billion in the first half of 2013, with mobile search accounting for $2.7 billion, mobile display accounting for $2.5 billion, and other mobile formats accounting for $103 million, according to the IAB.
 
Digital video, a component of display-related advertising, reached $1.5 billion, a 13 percent increase in revenue over the first half of 2013 at $1.3 billion, the IAB reported
 
Search revenues in the first half of 2014 hit $9.1 billion, up 4 percent from $8.7 billion in the first six months of 2013, according to the IAB.
 
Display-related advertising revenues in the first half of 2014 totaled $6.5 billion, a 6 percent uptick from $6.1 billion in the first half of 2013, and accounted for 28 percent of digital advertising revenue overall, according to the IAB.
 
Social media revenue, which includes advertising delivered on social platforms, including social networking and social gaming websites and apps, reached $2.9 billion in the first half of 2014, a double-digital hike of 58 percent over the same period in 2013, at $1.9 billion, according to the IAB.
 
The top three advertising verticals continue to account for nearly half of advertising revenue (46 percent), including retail at 21 percent, financial services at 13 percent and automotive at 12 percent, the IAB reported.
 
 
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