Marketing’s Weekly Dose of the Truth

Ken Magill

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Magill FFL: Omeda, Yesmail League Leaders

10/7/14
 
By Ken Magill
 
For the second week in a row, Fluent’s Fluent in Kicking @ss failed to live up to its name, taking its second loss.
 
Omeda’s Oh My Omeda opened a can of whup ass on Fluent, winning by a score of 137.14 to 95.18.
 
Omeda is now tied with Team Yesmail for the league lead with a record of 4-1.
 
Yesmail beat demandware 149.4 to 107.36. Demandware’s record is 2-3.
 
The pisser for Fluent is that they have scored more total points so far this year than either of the league leaders: 741.08, compared to 722.4 for Omeda and 703.34 for Yesmail.
 
Fluent just happened to score fewer points than its last two opponents.
 
Also in the “pisser-for-them” category is the fact that the FreshAddess @men—whose team manager’s chops I will temporarily stop busting over being pissed at my refusal to run a live draft—have had a strong team and yet have had by far the most points scored against them this year: 783.46.
 
FreshAddress lost for the second week in a row, this time to Return Path’s RP SPAM ASSASSINS, 105.48 to 175.14.
 
FreshAddress was originally projected to win. However, Denver Broncos wide receiver Demaryius Thomas hauled in eight catches for a franchise-record 226 yards and two touchdowns, scoring 57.6 fantasy points for Return Path. He was projected to score 13.8.
 
FreshAddress also suffered from subpar performances by Chicago wide receiver Brandon Marshall and tight end Martellus Bennett.
 
Stuff happens.
 
Both FreshAddress and Return Path have records of 3-2.
 
For the third week in a row, Responsys’s I Have No Responsys found a Responsys, beating eDataSource’s End-zone Espionage 203.56 to 111.44.
 
After losing the first two games, Responsys has turned its season around and has a record of 3-2 and a league ranking of fifth.
 
eDataSource—whose team is managed by a guy from Canada, the country with the most dumbassed anti-spam law in the universe—has a record of 2-3.
 
Message Systems’ MS Destroyers picked up their second win of the season, beating Living Social’s LivingSocialites 204.64 to 77.34.
 
Living Social’s record is 1-4.
 
Meanwhile, two of last year’s powerhouses are struggling.
 
The TowerData Validators lost to PL Marketing’s Orchard lake United 135.96 to 141.58, dropping TowerData’s record to 1-4.
 
And last year’s champion, Epsilon, lost to the Net Atlantic Storm 120.64 to 157.04, dropping Epsilon’s record to 1-4, as well.
 
Both Net Atlantic and PL Marketing have records of 3-2.
 
As usual, this league is turning out to be a dog fight. No one is even close to out if it yet.
 
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