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Marketing Hiring Slowing but Still Strong: Survey

4/19/11

By Ken Magill

Though marketers’ hiring plans are slowing a bit going into the second quarter of 2011 compared to the first, the DM and digital jobs market is still strong enough that employment seekers can be somewhat selective about where they go to work, according to a just-released survey.

Forty five percent of the marketing companies surveyed indicated they plan to add staff in the second quarter of 2011 compared to 52 percent in the first, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report for the second quarter of 2011.

“It appears employers are taking some time to absorb the hiring they did in the first quarter,” said Jerry Bernhart, principal of Bernhart Associates Executive Search, LLC, which conducts the quarterly employment survey.

Those that are hiring having a tough time attracting the right people, he said.

“About three-quarters of the employers who responded said they were experiencing various degrees of difficulty attracting the right talent for their open positions, with business-to-consumer marketers reporting the highest level of difficulty,” Bernhart said.

In other findings, 16 percent of those surveyed said they’re in the midst of a hiring freeze in Q2 2011, unchanged from Q1, according to Bernhart.

Also unchanged from Q1 to Q2 is the percentage of companies planning layoffs, with 4 percent saying they plan cuts, according to Bernhart.

Marketing agencies are reporting the most aggressive hiring plans, with 57 percent planning to add to staff during the current quarter, and only one reporting a planned layoff, Bernhart reported.

“Layoff plans are almost non-existent among all business segments in digital and direct marketing,” the company said in a release announcing the findings.

According to Bernhart Associates, its Q2 hiring survey was emailed on April 5 and 11 to more than 11,000 senior executives, hiring managers, human resource officials, and other key participants in online and offline direct marketing.

A total of 351 organizations responded to the survey, according to Bernhart.

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