Neil Schwartzman Starting Own Gig
By Ken Magill
Anti-spam expert Neil Schwartzman announced today he is leaving his post at email deliverability-and-security services firm Return Path to start his own consultancy.
“After a wonderful five-year run at Return Path Inc., my last day of employment with the firm will be January 31, 2011,” Schwartzman wrote in a blog post. “I am in the midst of starting up a start-up with a focus on helping companies to become compliant with Canada’s new anti-spam law, C-28.”
Canada passed C-28 in December. Under the law, businesses that send unsolicited commercial email to address holders in Canada face fines of up to $10 million (Canadian).
Unlike the U.S. Can Spam Act, C-28 requires marketers to have explicit permission before mailing to individuals unless there is a prior business relationship.
Also unlike Can Spam, C-28 gives individuals the right to sue firms they believe have spammed them. However, the Canadian court system has a loser-pays provision so it is considered unlikely C-28’s private right of action will be put into much use.
As executive director of the Coalition Against Unsolicited Commercial Email, Schwartzman has been a vocal advocate of C-28 and was instrumental in getting it passed.