New Questionable List Firm Appears
By Ken Magill
And yet another shady company offering email lists for sale has surfaced and this time its ties to India are irrefutable.
There is also evidence that this is another firm related to Data Champions/Sloan Marketing, an India-based outfit that has operated under dozens of aliases, including EmailAppenders, which has been accused by multiple marketers of ripping them off.
A Magill Report reader last week received an email from someone purporting himself to be Dave Daniels from Wincon Solutions—the representative’s name being highly ironic, given that David Daniels is arguably email marketing’s most well known analyst.
“My name is Dave Daniels and was curious to know if you have any email marketing or Email lists requirement for your company,” the message said. “Wincon Solutions LLC being a multichannel service company specialized in B2B lists, Direct Marketing Lists, Consumer Lists, Telemarketing, Email Lists, Fax Lists, etc.”
The tortured grammar in the above quote is reproduced from Daniels’ email exactly.
I contacted Daniels using my favorite fictional name—Shuvitt Inyurass—and its Yahoo! email address, and asked for a quote:
“Hello Dave,” my message said.
“I would like a quote on an email list of marketing executives, please.
“I am in a B2B vertical that aims to change their paradigm to one of great synergy.
Daniels responded almost immediately, offering me 200,000-plus email addresses of marketing executives for perpetual use for $3,000.
No legitimate company offers lists of email addresses for unlimited use, and $3,000 is an alarmingly low price. It works out to $15 per thousand addresses.
According to list broker/manager Worldata, the average cost-per-thousand addresses for a permission-based email list of medium- to large-sized business contacts is $273.
Using Worldata’s pricing, a list of 200,000 email addresses—for one-time access in a mailing sent from the list owner’s servers, mind you—would go for more like $54,000.
When asked by Shuvitt Inyurass how his firm builds its email lists, Daniels responded with the following:
“We have an In-House data pool of 30 Million records which is constantly cleansed every quarter. We also gather, cleanse and manage our data from a variety of sources like public records, title companies, DBA filings and tax liens or judgments, to yellow pages,
“Wincon Solutions has the most comprehensive data in the industry. We have a data team of 300+ members who update all the records in the database every quarter. We also gather data from third party companies and associations that have received opt-in information from the business and individuals across the globe. All the records in our database are opt-in records. This process is obtained through a subscription management and confirmation process. We also build data and verify these records manually to ensure high quality and also to seek permission from the recipients.”
Wincon Solutions may be related to Data Champions/Sloan Marketing.
Antispam outfit Spamhaus has a sample email from Wincon Solutions included in its information for Data Champions/Sloan Marketing, indicating that the folks behind Spamhaus believe Wincon Solutions is related to Data Champions/Sloan Marketing.
Also, copy on Wincon Solutions “B2B & B2C Services” page includes the following sentence: “With our team of over 350 Data Champions, We can build Custom lists for you within weeks.”
If Wincon Solutions has no connection to Data Champions/Sloan Marketing, the preceding sentence’s word choice is a pretty stunning coincidence.
If nothing else, there is proof Wincon Solutions at least has ties to Bangalore, India, where Data Champions is located.
A link at the bottom of Wincon Solutions’ home page—warning: clicking on the Wincon link results in an incredibly annoying, loud music loop—says it is copyrighted by NRM Info Solutions. Clicking on the link brings up NRM’s home page on which it says it is based in Bangalore, India.
Like other sites that are seemingly linked to Data Champions/Sloan Marketing, Wincon’s site offers no information on its executive team.