Return Path's Miller Joins Aprimo
By Ken Magill
One of email marketing’s more prominent voices is apparently about to get a little quieter.
Stephanie Miller announced last week she has left Return Path to sign with marketing-automation software firm Aprimo.
For the better part of the last decade, anyone in email marketing who hasn’t been living under a rock either knows or knows of Miller. She seems to be everywhere.
She is a regular speaker at industry functions, a fairly prolific writer and often comments in online discussions. She is also involved with the Direct Marketing Association’s email experience council.
Miller was also co-author of Sign me Up! A Marketer’s Guide to Creating Email Newsletters that Build Relationships and Boost Sales.
Miller—who was vice president of market development for Return Path—has joined Aprimo as its vice president of digital messaging. “In this role, she will be responsible for defining and driving Aprimo’s digital messaging business strategy in the marketplace,” the company said in a statement.
When asked why she made the move, Miller said: “I was looking for something broader [than email marketing].”
She added that she’ll probably be speaking and writing less in her new job.
“At Return Path, thought leadership was a big part of my job,” she said. “Here it will be a smaller part of my job.”
However, she added, she doesn’t plan to disappear from the email marketing industry. She simply wants to build on her email foundation and broaden her horizons at Aprimo.
Matt Blumberg, CEO of Return Path, said: “We are sad to see [Miller] leave Return Path after almost seven years, but she certainly remains a good friend and will help us build an even stronger and productive relationship with our partner Aprimo.
“She is a force of nature who has served us with incredible dedication and distinction in a variety of different roles and has been a great ambassador of Return Path’s to the world of email marketers,” he added. “I wish her the best of luck in her new role.”
According to Blumberg, several Return Path experts are ready to replace Miller as representatives of the company in online trade publications, discussions and events.