Silverpop's McDonald Honored at EEC Conference
Miami--Silverpop's Loren McDonald this morning was awarded the first Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution.
He was given the award by the Direct Marketing Association's Email Experience Council.
The award was presented at the EEC's Email Evolution Conference taking place in Miami.
It is named in honor of Stefen Pollard, a highly respected and popular email marketing professional who died unexpectedly in May.
According to a statement issued by the EEC: "The award honors an individual who demonstrates the qualities and high professional standards that Pollard exemplified during his lifetime."
"Loren’s deep dedication and entrepreneurial spirit, as well as his modesty, humor, and humility, make him the perfect choice to receive this flagship award," said the EEC’s Ali Swerdlow in a statement.
McDonald, Silverpop's vice president, industry relations, is a fixture at email conferences and on online forums. He is also a prolific writer.
According to the EEC, he has written more than 125 articles on email and online marketing trends and best practices for a variety of publications.
In an interview with the Magill Report, McDonald said: "It makes me feel absolutely great that everything I've been doing for 10 years has been recognized."
He also said he was honored to be given an award carrying Pollard's name.
"Stefen over the years became kind of a guiding light," said McDonald. "He had an uncanny ability to look at issues from a consumer perspective while at the same time understanding the realities of being a marketer."
As part of the award, McDonald receives a one-year EEC membership and a conference pass for next year’s Email Evolution Conference.