Marketing’s Weekly Dose of the Truth

Ken Magill

About Us

Six Percent of U.S. Shoppers Showroomed in November: Gallup

11/26/13

By Ken Magill

Six percent of U.S. retail shoppers said they showroomed—looked at a product in a retail store but bought it online—in early November, according to a recent survey by Gallup.

Also, 40 percent of American consumers have showroomed at least once, according to Gallup.

However, 54 percent of Americans shopped in a retail store, other than a grocery store, drugstore, or convenience store in the week before they were interviewed, according to Gallup. Of those who shopped in a retail store, 83 percent bought or intend to buy merchandise in a store, Gallup reported.

People with higher incomes tend to be more disposed toward showrooming, according to Gallup.

Forty percent of those whose household income is less than $90,000 per year say they have showroomed at least once. But 53 percent of those with a household income of $90,000 or higher said they showroomed at least once.

Comments

Show: Newest | Oldest

Post a Comment
Your Name:
Subject:
Comments:
Verification:
Please type the letters in the image above

Terms: Feel free to be as big a jerk as you want, but don't attack anyone other than me personally. And don't criticize people or companies other than me anonymously. Got something crappy to say? Say it under your real name. Anonymous potshots and personal attacks aimed at me, however, are fine.

Xverify