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Stupid Content Watch: Does this Technique Work?

3/13/12

By Ken Magill

Okay, so I get it. Lead-generation firms take other people’s content and either repurpose it or regurgitate it, hoping the content’s keywords will get search results.

Sometimes they attribute the content properly. Sometimes they don’t.

But would someone please explain how lifting content and mangling it so it doesn’t make sense serves anyone’s prospecting purposes?

Here’s a blurb from a 2012 prediction piece I published earlier this year from which the nonsense was below it apparently lifted:

“Experts will call for email marketers to segment their email files when they have no idea what’s involved in producing and managing the creative alone.

“Database marketing expert Arthur Hughes had several articles published in 2011 explaining that just 20 percent of marketers he had worked with segmented their email files. Why? Because creating and managing all the different pieces of collateral is too painful. Marketers are finding that if they increase the volume of email they make more money, and they do it without having to hire additional creative talent, Hughes wrote. So that’s what they do.”

Now check out what it was turned into. The following was at the end of a cobbled piece on LeadGenerationFormula.com headlined “Best Email Marketing Practices and Why Companies Don’t Adopt Them:”

“However, miss of collection might be usually a one partial of a problem. Ken Magill during a Magill Report notes that experts who call for email marketers to shred their email files mostly have no thought what’s concerned in producing and handling a artistic alone.

“’Database selling consultant Arthur Hughes had several articles published in 2011 explaining that only 20 percent of marketers he had worked with segmented their email files. Why? Because formulating and handling all a opposite pieces of material is too painful,” he wrote.

“’Marketers are anticipating that if they boost a volume of email they make some-more money, and they do it but carrying to sinecure additional artistic talent,’” Hughes wrote. So that’s what they do.”

???

For those who are interested, a sinecure is an office or position that requires little or no work and that usually provides an income.

For the record, I’m not irritated in the least over this, just puzzled. How does this tactic work?

And if I can master it, will I get a sinecure?

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