Stupid Politics Watch: Dumbest Email Acquisition Idea Ever
By Ken Magill
Boy, for a group that ran one of the most spectacular presidential campaigns in living memory, team Obama is sure a bunch of drool-bucket dumbasses when it comes to email marketing.
Note to conservatives: Team Obama did run one of the most spectacular presidential campaigns in living memory.
Note to liberals: Team Obama is a bunch of drool-bucket dumbasses when it comes to email marketing.
Note to independents: Whatever.
Is everybody pissed off now? Good.
Evidence that team Obama is clueless when it comes to email was delivered last week in the form of a request for Democrats to furnish their Republican friends’ email addresses. To what end is not clear.
“This holiday season, we’re giving you a chance to have a little fun at the expense of a Republican in your life by letting them know they inspired you to make a donation to the Obama campaign,” says copy on the Obama site.
“Simply enter their name and email address below. Then, we’ll send them a message letting them know they inspired you to donate.”
First, only an asshole would respond to this. I, for example, have a very strong set of political beliefs. The vast majority of my friends and family—literally, I realized one day recently, almost every single one—has an opposing set of beliefs.
None of us would dare treat one another the way team Obama suggests Democrats treat their Republican friends.
But let’s get beyond the adolescent rudeness of the idea and consider it solely from an email-marketing perspective.
This should be a very short discussion.
Team Obama is offering to spam Republicans on behalf of their soon-to-be former Democrat friends. Republican recipients will report the unsolicited email from the Obama camp as spam.
If the effort is even close to successful, email inbox providers will see a spike in spam complaints and begin treating all email from team Obama accordingly by delivering it to people’s spam folders.
Moreover, though Republicans haven’t shown themselves to be any smarter about email than Democrats, they could easily mount a counter campaign telling the folks on their lists to report any email from the Obama camp as spam.
Let’s think about this another way: A year before what many believe will be the most important presidential election in our lifetimes, the team behind the president decides that somehow there is a benefit in collecting—without their consent—email addresses of people who want him out of office and mocking them.
And with this juvenile initiative, they’re risking the ability to communicate by email to everyone on Obama’s list—even his most fervent supporters—over … well, over what, exactly?
What can a database of email addresses of people hostile to a cause—who have no doubt, just been made more hostile—possibly accomplish?
Only team Obama can answer that question.