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Tablet Ownership Correlates with Income, Education: Pew

7/2/13

By Ken Magill

For the first time, a third of Americans own a tablet computer, such as an iPad, Samsung Galaxy Tab, Google Nexus or Kindle Fire, according to a recent study by the Pew Internet & American Life Project.

At 34 percent, tablet ownership in the U.S. is almost double that of last year’s figure of 18 percent, according to Pew Internet.

The one pattern that emerges from the study is there appears to be a strong correlation of tablet ownership with household income and education.

Fifty six percent of Americans in households with income over $75,000 a year own a tablet, making them the top tablet-owning demographic, according to Pew Internet.

The next two top tablet-owning demographics are adults ages 35 to 44 years old and college students. Forty nine percent of both own Tablets, according to Pew Internet.

Seventeen percent of Americans who did not graduate high school own tablets, according to the study; 26 percent of high-school graduates own one; and 35 percent of people with some college education own them, according to Pew Internet.

Also, 20 percent of Americans in households earning less than $30,000 a year own tablets; 28 percent of those earning $30,000 to $49,999 own them; and 38 percent of people in households earning $50,000 to $74,999 own tablets, according to Pew Internet

For perspective, in May, 2010 just 3 percent of Americans owned tablet computers, according to Pew Internet.

The lowest tablet-owning demographic is adults ages 65 years old and older at 18 percent, according to Pew Internet.

Race and ethnicity apparently have no bearing on tablet ownership as 33 percent of whites, 32 percent of African Americans and 34 percent of Hispanics own one, according to the study.

Men and women are also relatively even at 32 percent and 35 percent, respectively, according to the study.

Tablet ownership for every group in the study has grown significantly in the past year, according to Pew Internet.

Read the whole study here.

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