What the Heck Happened to Hillary's List?
By Ken Magill
A couple weeks ago, I posted an article questioning the often-cited industry stat that 30 percent of people change their email addresses every year.
It just didn’t make sense to me. It still doesn’t.
However, a bunch of folks forwarded an article to me from the L.A. Times last week claiming that in the intervening years since she last ran for president, Hillary Clinton’s email list has been decimated.
The article is an indication maybe that 30 percent email-churn-per-year figure isn’t as off as I think.
“Hillary Rodham Clinton wound down her political operation in 2008 with 2.5 million email addresses in her campaign database,” the article began. “Seven years later, when campaign officials turned on the lights in April, they were stunned to find fewer than 100,000 still worked.”
“’It wasn’t like we all had time to retreat to a local bar and drown our sorrows,’ said Teddy Goff, the Clinton campaign’s digital director – a role he also filled for President Obama’s reelection campaign. ‘It was an instantaneous recognition on the part of a lot of us that we had a bigger challenge ahead of us than we realized.’”
So a campaign staffer went on the record telling a reporter Clinton’s email list was decimated. People only talk to reporters when they think there’s something in it for them. Political campaign staffers are no different.
I honestly can’t figure this one out. But I bet Magill Report readers can. Two questions: Why would a campaign staffer tell a reporter Clinton’s list was so decimated? And if he’s being accurate, what the heck happened to it?
I would love to publish some thoughtful answers next week. And remember, this is not about politics. It is about email marketing. So please keep your personal opinions about Clinton to yourselves. I would rather not upset half my readers, thank you.
Feel free to leave your thoughts in the comments section. But be aware, my comments tool has been known to malfunction, so make sure you type them in a Word document first. Feel free to email me thoughts at KenMagill_at_gmail.com.