Woolley Out at TAG after Four Months
By Ken Magill
Four months after helping launch the industry anti-fraud organization the Trustworthy Accountability Group, CEO Linda Woolley has stepped down.
Previous to her role at TAG, Woolley was CEO of the Direct Marketing Association.
Mike Zaneis, executive vice president, public policy, and general counsel of the Interactive Advertising Bureau will take over as interim CEO for TAG until a permanent replacement is found, the group said in a statement.
"We are grateful for Linda's leadership in helping TAG build a foundation as the leading cross-industry effort to address ad fraud, malware, and IP piracy concerns in the digital advertising ecosystem," said Zaneis in a statement. "We thank her for her support, vision, and experience in helping launch this vital program, and we are excited to build on TAG's success with new programs we will launch over coming weeks to improve the digital supply chain."
TAG was created in November to eliminate fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
It is a joint effort between the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers.